We cordially invite you to attend our exclusive lecture with CEIBS Associate Professor of Marketing Hyun Young Park who will put viral marketing under the microscope on September 16.

Join us for a lecture by a member of our outstanding faculty to get a feel for the MBA experience inside the classroom, learn about the career development post MBA from our successful recent MBA alumni, and learn more about life outside the classroom as current students and members of the MBA admissions team guide you around the Shanghai campus and answer your questions.

About the lecture

Since as early as the 1960s, researchers have been interested in how closely the world is connected. More recent analysis, leveraging data from social networks, has reinforced the theory that we all exist within six degrees of separation from one another. Given that the world is so closely connected, it is time to ask, can ideas or products spread as efficiently and effectively as viruses do amongst people?

In this lecture, Prof. Park will reveal the truth – and the myths – behind viral marketing from various academic fields, including psychology, sociology, marketing and computer science.

During this event, participants and prospective MBA students can expect to gain insight into what makes viral marketing successful, and how alumni have leveraged the resources, knowledge and connections at CEIBS to build international careers.

Our speaker

Professor Hyun Young Park
Dr. Hyun Young Park is an Associate Professor of Marketing at CEIBS. She earned her Ph.D. in Marketing from Stern School of Business (New York University) and her Bachelor in Business Administration, with highest honors, from Seoul National University. She has lived in Shanghai for ten years and now is the leading faculty for core marketing on the full-time MBA programme at CEIBS. Dr. Park was named as one of the world’s “Best 40 under 40 Professors” by Poets & Quants (2017). Dr. Park has a unique global background as, while growing up, she was educated in Australia, France, Japan, Korea, and the US.

Alumni

Event details

Date & Time: Sept 16, 2023 @ 13:00-17:30
Venue: Sinopec Auditorium, CEIBS Shanghai Campus, 699 Hongfeng Road, Pudong
Language: English
Contact: Please click the link below to register. For any inquiries please call MBA Admissions Office at +86-21-28905555 or add WeChat.

Agenda

13:00-13:30     Registration
13:30-14:00     Programme introduction
14:00-15:30     Exclusive MBA lecture
15:30-16:30     Alumni sharing and Q&A
16:30-17:30     Student-led campus tour & networking

Please click here to register!