The CEIBS Global EMBA Building Bridges series successfully kicked off its world-spanning journey in Shenzhen, where we explored the dynamic relationship between China and Southeast Asia. Now, the conversation continues in Singapore for the second installment of this paired series. Attendees will gather in a city that stands as another prime example of how strengthening ties between China and ASEAN has created mutual benefits and opportunities for both sides.

Why Southeast Asia and China?

China and ASEAN are each other's largest trading partners. At the company level, the Southeast Asian market is increasingly attractive for Chinese firms, who are making cross-border ventures to secure growth in a culturally familiar and receptive region. Southeast Asian companies have also quickly grown in China, especially in consumer goods, tech, and e-commerce, leveraging partnerships and digital platforms like Alibaba. Singapore, itself a global financing powerhouse, is a gateway between the two entities, allowing trade, capital and cultural appreciation to flow in both directions.

The series’ inaugural event took place in Shenzhen, with an audience of 300 highly engaged participants. Under the theme of "Building Bridges," attendees, CEIBS professors, guest speakers, and panelists explored various key topics that showcased the growing connections between China and Southeast Asia. The event set the tone perfectly for this second installment.

The Singapore edition of the CEIBS Global EMBA Building Bridges will feature a keynote speech from one of CEIBS' brightest economics professors on Chinese economy with insightful diagnosis, an in-depth dialogue between a CEIBS Professor and a representative from life sciences and biotechnology industry, and a dynamic panel of alumni from various thriving industries, representing key drivers of economic growth.

• Learn from successful representatives of both Chinese and Southeast Asian companies: Hear how real-life success stories create innovative models and capture value in the market. Gain insights into the evolving consumer landscape and the strategies used to adapt and thrive in competitive environments.
• Explore the challenges and opportunities for Southeast Asian companies entering the Chinese market: Understand the market forces they face, including competition dynamics, regulatory barriers, and unique market characteristics that differ from other global markets.
• Timing and the importance of China as a market: Discover why entering the Chinese market at the right moment is critical, explore where the possible gaps are, and why China remains a market that is simply too big to ignore.

About Building Bridges

Building Bridges is a 12-part series of events consisting of symposiums, dialogues, and seminars held in major cities across China and around the world. Each event will bring together CEIBS professors, expert analysts from industry, government and diplomatic channels, and leaders from both MNCs and Chinese companies. Together, they will explore the current geopolitical relationships, macro-economic factors, investment environment conditions, and the more general challenges and opportunities that define the business landscape between China and the world.

Their insights can help enterprises of every kind successfully navigate the complexities of international markets, by giving them a better grounding in what makes the relationship between China and other countries work, what may undermine it, and what we can do collectively to improve it.

Event Details

Date: Thursday, October 3, 18:30-21:10, 2024
Venue: Mandarin Oriental Singapore
Language: English

Agenda

Host: Prof. Bala Ramasamy, Professor of Economics; Associate Dean; Director of the Global EMBA Programme, CEIBS

* Agenda and speakers are subject to change.

Click here to register!

About CEIBS

China Europe International Business School (CEIBS) was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. CEIBS has campuses in Shanghai, Beijing, Shenzhen, Zurich in Switzerland, and Accra in Ghana. As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in ‘China Depth, Global Breadth’ in line with its motto of ‘Conscientiousness, Innovation and Excellence’. Leaders from the Chinese central government and the EU, respectively, have lauded CEIBS as “a cradle of excellent executives” and “a role model of EU-China co-operation”.

CEIBS offers MBA, Finance MBA, EMBA, Global EMBA, Hospitality EMBA, DBA (Switzerland), and Executive Education programmes (see Programmes Overview). CEIBS was the first business school on the Chinese mainland to be accredited by both EQUIS and AACSB. CEIBS has placed #1 in Asia in the FT’s ranking of global MBA programmes for eight consecutive years, and has been ranked in the top 2 on its global EMBA list for four consecutive years.