Escalating geopolitical competition is fundamentally reshaping the global economy by increasingly prioritising national security over economic efficiency as the dominant factor in resource allocation. If current trends persist, this shift will have a significant impact on global technological innovation.

Blind boxes, in terms of how they reach the consumers, are an innovation. Digging deeper into the issue, you will learn the very marketing of blind boxes is called probabilistic selling.

In recent years, with the continuous development of China's economy, the continuous improvement of people's living standards, and developments in internet technology, the consumer market has undergone great changes. Traditional marketing methods have been severely challenged, but the market remains full of growth opportunities.

As the Chinese Embassy in Delhi recently pointed out, China and India have made remarkable progress in the last 15 years, as bilateral trade has grown by a factor of 24 from $2.9 billion to $71.6 billion in 2015. This progress needs to be acknowledged and celebrated. However, the potential is higher still. Both countries should aim for $500 billion in bilateral trade within 10 years, which would require an annual growth rate of more than 20 percent.

Renowned companies like Sony, Blackberry, and Best Buy are among the many companies now struggling to remake themselves in the face of steep performance declines. At difficult times like this, the marketing managers of these firms are under immense pressure as they hold the key responsibility for making strategic decisions that will directly impact sales and in turn, the performance of their companies.