Three Days. Step Into MBA Life.
Reinvent Your Future

What does it really feel like to be an MBA student?

Join us for the CEIBS MBA Experience Camp, 15–17 January 2027, and discover the CEIBS MBA learning experience first-hand.

Over three immersive days, step into the MBA classroom, explore the latest thinking in branding and customer experience, tackle real business challenges through a hands-on AI workshop, and connect with the CEIBS MBA community.

Beyond the classroom, gain insights into career development, hear from current MBA students who once attended the Experience Camp themselves, and discover how the CEIBS learning ecosystem could help shape your future.

Camp Highlights

1. Experience the MBA Classroom
   Join two interactive sessions with Prof. Hyun Young Park, exploring creative industry branding and the psychology behind memorable customer experiences.
2. Put AI into Practice
   Build, test and evaluate AI-assisted work through an interactive workshop led by executive coach Maik Frank.
3. Explore Career Possibilities
   Discover emerging career trends and gain insights into the career development support available at CEIBS MBA.
4. Connect with the MBA Community
   Meet current students and former campers, exchange perspectives and experience the collaborative spirit of CEIBS MBA.

Featured Sessions

Branding Beyond the Conventional: Creative Industry in Focus & Co-Creating Customer Experiences
Prof. Hyun Young Park
Associate Professor of Marketing, CEIBS
Explore how creative industries are reshaping branding and how consumer psychology helps brands co-create memorable customer experiences.

Hands-on AI Workshop: Build, Test, Decide
Maik Frank, PCC
Founder & Executive Coach, IntelliCoach
Move beyond AI experimentation and put AI to work on real business challenges. Build a practical workflow, collaborate with AI, test the results against evidence and make informed decisions about what to keep, change or reject.

Event Details

Date: 15–17 January 2027
Venue: CEIBS Shanghai Campus, AC1-117
Address: 699 Hongfeng Road, Pudong, Shanghai
Language: English

Camp Fee

USD 599 / RMB 4,200
The fee includes two nights' accommodation, all meals during the camp and participation in all camp activities.

Special Benefit for Future CEIBS MBA Students
Participants admitted to the CEIBS MBA Programme will receive a 30% rebate of the camp fee upon confirmed enrolment in the MBA Class of 2029.

Ready to Experience MBA Life?
Your future is full of possibilities. Spend three days discovering where an MBA could take you.

For enquiries, please contact the CEIBS MBA Admissions Office at admissions@ceibs.edu or +86 21 2890 5555.

Please click here to register!