Strategy

Strategic Management

This course identifies the key drivers of persistent superior performance in different settings and uses that understanding to improve strategy formulation. It introduces students to the tools and concepts that are useful for analysing industry attractiveness, for assessing the extent to which a company has a sustainable competitive advantage, and for developing innovative strategies in product, value chain, and geographic dimensions.

Sustainability

This course is designed to inspire business practice and enhance the understanding to navigate the complexity of ethical dilemmas and governance standards. It consider how business might respond to the increased expectations to reduce their adverse impacts on society and environment and to become a pioneering force for sustainable development.

Economics and Decision Sciences

Meet Associate Dean and Professor of Economics Dr. Bala Ramasamy. Click here to see Prof. Ramasamy share his insights on the challenges associated with the China led Belt and Road Initiative (BRI).

Microeconomics

This course introduces the basic concepts and analytical tools of microeconomics. It discusses how the market operates, how business strategies are determined, and how optimal decisions are made on product, price and organisation. It also discusses how business operations are affected by government policies.

Macroeconomics

This course introduces the basic concepts and analytical tools of macroeconomics. It discusses how aggregate output and price level are measured, how a model of aggregate demand and supply can be used to analyse economic fluctuations, how fiscal and monetary policies operate, what determines a country’s external balance, and what determines a country’s long-run economic growth.

Data Analytics

This course provides a thorough grounding in the use of data analytics for managerial decision-making. Students will develop competences: 1) to function as analysts and communicators of results, both orally and in writing, and 2) as intelligent consumers and managers of analysis performed by others. We place strong emphasis on the communication of the results to others, both orally and in writing. Analysis will be done with Excel. In this course we develop analytical methods vital in many other areas in the curriculum, including marketing, economics, finance/accounting, HR and operations.

Operations Management

This course covers a number of the techniques and methodologies used in the design, development, analysis and management of operations, as well as the central concepts of capacity, standards, inventory, scheduling and control. It will enable students to inter-relate the impact of developments made in the operations area with other functional areas and with overall corporate strategy, as well as provide an understanding of the concept and implications of supply chain management especially in the global context.

Finance and Accounting

Meet Professor of Finance and faculty for the core MBA course in Corporate Finance Dr Frank Yu. Click here to see Prof. Yu share his research on the impact that having a daughter has on the way male CEOs run their companies.

Financial Accounting

This course in financial accounting covers some of the most fundamental and essential material in the business school curriculum. The knowledge you will gain in this course will enable you to appreciate the role of financial accounting information in the economic system, to understand the principle and process of accrual accounting; to prepare and analyse the income statement, the balance sheet, and the cash flow statement; to understand accounting for assets, liabilities and equity; and to recognise the unique issues and challenges of financial accounting in China’s business environment.

Managerial Accounting

This course emphasises the use of a company’s cost information for managerial decision making, internal planning and control, and performance evaluation purposes.

Corporate Finance

This course provides students with a framework for thinking about how a firm should make investment and financing decisions to create value for its shareholders. It not only looks at the firm itself but also considers how financial markets work and how companies in those markets should make decisions.

Marketing

Meet Associate Professor of Marketing and faculty for the core MBA course in Marketing Management Dr. Hyun Young Park. Click here to see Prof. Park share her journey from Korea, through the consulting industry and via Kazakhstan to CEIBS campus in Shanghai.

Marketing Management

This course introduces the essentials of marketing: how firms and consumers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. It explores the role of strategic marketing planning in creating long-term value, and helps students to develop a systematic approach to strategic marketing planning.

Organisational Behaviour and Human Resources Management

Organisational Behaviour

The course helps students to understand the basics of human behaviour in organisations and be able to manage people at individual, group and organisational levels. Students will be able to understand differences, advantages, disadvantages of management styles within traditional Chinese firms versus MNCs; show sensitivity to cultural differences in communication and organisational behaviour; and demonstrate self-awareness and interpersonal competence, etc..